BEHIND THE DESIGN


The design takes a clean but playful approach, pairing bright, sun-inspired colors with soft, animated illustrations.

These small visual elements — not quite characters, but curious little objects — bring a sense of lightness and spontaneity. 

The packaging is meant to feel fresh, calming, and easy on the eye, just like the balm itself. 

Photography for the project centers around a relaxed, beach-based mood, grounding the product in the environment it was made for.




ILLUSTRATIONS