BEHIND THE DESIGN
The design takes a clean but playful approach, pairing bright, sun-inspired colors with soft, animated illustrations.
These small visual elements — not quite characters, but curious little objects — bring a sense of lightness and spontaneity.
The packaging is meant to feel fresh, calming, and easy on the eye, just like the balm itself.
Photography for the project centers around a relaxed, beach-based mood, grounding the product in the environment it was made for.
ILLUSTRATIONS