pv_btd — adinah salman

ADINAH SALMAN

My goal was to create a visual system that reflects the brand’s deep-rooted connection to coffee knowledge, craft, and care. While the everyday customer might not immediately notice the nuances of bean strength or roast profiles, I wanted that depth to be subtly embedded in the brand’s visual language.

The outcome was a design system built around ten unique coffee beans — each representing a different roast profile, strength, and set of tasting notes. This layered visual approach serves as a quiet nod to the expertise behind each cup, offering both structure and soul to the brand’s evolving presence.