ADINAH SALMAN



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ALL WORKS



BEHIND THE DESIGN


The client was drawn to traditional Kyrgyz ornaments, especially the simpler, flatter ones, so we began by narrowing down which motif would best represent the brand. After a few back-and-forth sessions, we settled on a clean, minimal illustration that reflected their preference for simplicity and clarity.

As the project developed, I felt it was important to bring in a tactile element that aligned with the brand’s focus on handmade crafts. Since so much of their work involves textiles, rugs, and home decor made by hand, I explored lino printing as a way to translate the chosen ornament into something more textured and expressive. The prints added depth and character, and once I shared them with the client, we agreed that this direction better captured the spirit of their work.



INITIAL CONCEPTS
LINO PRINT RESULTS