BEHIND THE DESIGN
My goal was to create a visual system that reflects the brand’s deep-rooted connection to coffee knowledge, craft, and care. While the everyday customer might not immediately notice the nuances of bean strength or roast profiles, I wanted that depth to be subtly embedded in the brand’s visual language.
The outcome was a design system built around ten unique coffee beans — each representing a different roast profile, strength, and set of tasting notes. This layered visual approach serves as a quiet nod to the expertise behind each cup, offering both structure and soul to the brand’s evolving presence.
PRAŽÍRNA VOZNICE DETAILS
PRAŽÍRNA VOZNICE
Cafe located in Prague
Pražírna Voznice is a Czech family-run specialty coffee roastery rooted just outside Prague, known for their
dedication to quality
to roasting and its focus on quality, traceability, and fresh seasonal beans. From single-origin espresso to slow brew varieties, their craft is grounded in simplicity and depth.